In 2023, I led the design of the Rolls-Royce Private Office in Shanghai, one of the first Private Office projects I completed for the brand. Following its success, I designed the Seoul Private Office in early 2023–2024 and completed the New York Private Office later in 2024, refining and evolving the concept with each iteration.

The Shanghai Private Office set the tone for a modern, experimental approach to Rolls-Royce spaces, incorporating tailored proportions, raw materials, and delicate colour palettes. Inspired by luxury brand homes, the design emphasized clean lines, geometric forms, and minimal interiors while weaving in subtle design motifs that paid homage to local culture.

One of the key challenges was the compact size of the space, which required innovative spatial planning to balance functionality with a sense of openness. Every inch of the layout was thoughtfully considered to create a refined and luxurious experience without compromising on practicality or flow.

Light-reactive materials enhanced visual impact, while novel finishes added an experimental, futuristic edge. Laurameroni’s luxuriously textured wall panelling, featuring deep blade-like carvings, reinterpreted traditional Chinese wood craftsmanship, seamlessly reflecting Rolls-Royce’s dedication to handcrafted excellence.

Lighting was tailored to resonate with the region, including the “Pinch Pendant” by Shanghai studio Notion Studio & Offhand Pratice, inspired by Tang Yuan (Chinese sweet dumplings), with its softly clasped aluminium design. The ceiling featured rippling stainless steel inspired by the Spirit of Ecstasy’s billowing robes, creating dynamic movement and energy, while a celestial entrance with 580 laser-cut stars shimmered across the canopy, offering a memorable sense of arrival.

Despite the constraints of the space, the project delivered a bold, modern environment that set a new standard for Rolls-Royce’s Private Offices. It provided valuable learnings in spatial innovation, material experimentation, and tailoring luxury to fit unique contexts, laying the foundation for the evolution of the concept in Seoul and New York.