In 2024, I designed the Rolls-Royce Private Office in Seoul’s prestigious Lotte World Tower, creating a refined space that seamlessly blended Rolls-Royce’s craftsmanship with Korean culture. Drawing inspiration from Hanok architecture, the design embraced simplicity, natural materials, and a harmonious connection with nature, reflecting the essence of quiet dignity and understated luxury.

Key features included walls lined with hand-carved wood textures and silver birch—the same wood used in Rolls-Royce cars—creating a tactile connection to the brand’s heritage. Hanji, traditional Korean paper made from mulberry bark, was sandwiched within glass panels and softly lit within custom carpentry, offering a delicate, translucent materiality.

The space was designed to balance function and beauty, addressing challenges like a large central column by integrating hidden office areas and incorporating family-friendly elements, such as dedicated kids' rooms at the back. Upon entering, clients were welcomed by a pared-back design reminiscent of Hanok, with a curated hospitality experience and an expansive view of Seoul.

The serene atmosphere was enhanced by indoor trees, diffused lighting, and a muted material palette, reflecting the “spirit of nature.” This design created an immersive yet calming sanctuary for clients to collaborate on bespoke motor cars while enjoying a connection to Korean traditions and Rolls-Royce's timeless elegance.