In 2024, I designed the Rolls-Royce Private Office in New York’s Meatpacking District, overseeing everything from site selection to final touches. Immersing myself in the brand through visits to their Goodwood headquarters, I worked to translate Rolls-Royce’s craftsmanship and philosophy into an intimate, by-invitation-only space.

The design blended the essence of their West Sussex factory with the energy of New York, creating a refined atelier where clients could craft bespoke motor cars in a setting that felt both authentic and elevated.

The design process focused on seamless spatial planning, prioritizing understated luxury and functionality. I worked closely with architects and project managers to refine every detail—from bespoke furniture to concealed service routes—creating a space that served both as a place to craft motor cars and host private, intimate events.

Key features included a dark, atmospheric hallway leading to a penthouse with full-height glazing overlooking the High Line and Hudson River.

Inspired by the iconic Rolls-Royce Pantheon grille, the corridor featured towering polished stainless-steel columns, which were softly illuminated following guests as they moved toward the lounge.

The material palette was carefully chosen to reflect both the brand’s heritage and the site’s urban character. Exposed brick honoured New York’s rowhouse history, while wooden planters filled with lavender and wildflowers echoed the spirit of the English countryside surrounding the Goodwood Factory.

I collaborated with artisans to source materials that embodied the Rolls-Royce aesthetic, from bespoke Water Knoll furniture to custom-crafted pieces. Highlights included an open fireplace seamlessly connecting the library, lounge, and dining areas. Thoughtful details like playful Bee Homes on the balcony, inspired by Goodwood’s Apiary, and bespoke artworks celebrating the craftspeople and materials behind Rolls-Royce added layers of authenticity and storytelling.

For brands looking to establish or elevate their interior presence, I bring a unique ability to act as both a creative partner and a brand ambassador. My approach seamlessly integrates a brand’s core values into every detail, making me an invaluable asset for any company aiming to create a lasting and meaningful experience for their clients.