PROJECT: ROLLS - ROYCE PRIVATE AMETHYST DROPTAIL UNVEILING
LOCATION: GSTAAD PALACE, SWITZERLAND
AREA: N/A
YEAR: 2024

In 2023, I designed the unveiling of the Rolls Royce Amethyst Droptail in Gstaad, Switzerland. The event was small and personal, held for close friends and family in a setting that meant a lot to the client.

For the reveal, I designed a 10-metre-long cantilevered mirror that hovered above the car. It reflected the transparent roof, giving guests a clear view of the interior from above, a quiet way to draw attention to the craftsmanship without needing to say much at all.

The setting was the Gstaad Palace, with the mountains as a backdrop. We focused on keeping things simple and considered, letting the car and the location speak for themselves. Every detail was chosen to complement the car’s design and the atmosphere of the place.

This project was about more than a launch. It was about creating a moment that felt meaningful and personal, an experience that celebrated the client’s connection to the car, and to the place where it was revealed.

All images courtesy of Rolls-Royce Motor Cars